We get a number of very tangible benefits from our association with V8 Supercars.  These include:

• 
  For our staff:
• Identification with a team and with specific events
• Access to Pits and special events
• Employee rewards including Hot Laps and other opportunities
• 
  For our brand:
• TV coverage

Building the RAPID product profile and launching it

• Other media exposure

To improve sales by using promotional aspects of drivers and racing to support sales campaigns and other commercial outcomes.
To utilize the V8 programme opportunities to provide community and charity support

• 
  For our clients:
• Corporate hospitality
• Support to client employee recognition programmes
• Support their community initiatives.

Strengthen and retain relationships